Promotion Strategy of Local Artisan-Made Product

Fashion has merged and become one of the main interests for each individual a personal meaning according to personality taste preferences each. This holds true fashionable shoes as well, especially ladies. Considering how it evolved, footwear is elements fashion that reveals social standing its wearers. Shoes are no longer merely basic necessity human existence, but they also now inextricably linked demands ideal image. Women’s created in variety styles characterized by model, color, shape, whose purpose varies depending on style wish exhibit, along with evolution trends. Many women lookout new shoe improvements feminine straightforward comfortable wear. Privet thus active company involved fashion, specifically women’s shoes, meet market. The company, which been operating legally under name CV. Dwi Sentosa since October 23 2020, produce product made local artisans models, however still seem stylish comfortable. Each embellished handmade features give special, one-of-a-kind touch. large opportunity market potential ability craftsmen high-quality products, wants try expand sales distribution offering products directly consumers exploring direct-to-consumer promotion strategies based customer like many other big brands do attract maximum potential.